Why Lee Michaels

We are a family-owned company who travels the world to bring you the best values and current styles.

The Berg family and our buyers travel the world to find the finest gems, loose diamonds, timepieces, and giftware by the world's most distinguished designers and craftspeople each year. Only those that offer the best craftsmanship and value make it into our cases. So by choosing Lee Michaels, you are certain to get the very best value, service, and selection.

Our staff is comprised of highly trained jewelry professionals.

Each member of the Lee Michaels consultant team is educated through the Gemological Institute of America (GIA) and proudly carries an Accredited Jewelry Professional certification. Many of our consultants have continued their studies and earned the title of Registered Jeweler and Graduate Gemologists and are able to provide expert advice on purchases of new jewelry, design of custom jewelry or tender care in the repair of special pieces that are passed down from generation to generation.

Our first priority is outstanding customer service.

Since Lee and Brenda Berg first opened the doors of their original Baton Rouge store in1978, we have been inviting our customers to experience unrivaled quality, value, and service. We have made exceeding their expectations our tradition. We consider our customers our friends, and provide them the personal attention and professional expertise that have become our hallmarks.

Our goal is to give every customer an "Extraordinary Experience." Part of that is thinking ahead—anticipating your needs before you do. We look at our customers as friends, and want to form a lifelong relationship. We deliver that Extraordinary Experience by guaranteeing the best values every day, and providing you with the highest quality of jewelry and timepieces. Our goal is in any event and for every event, to make the moment your box is opened an unforgettable one.

We are a company with strong core values:


We realize the most important thing we sell is our name.


We recognize our people are the company's greatest assets, and we promote an entrepreneurial environment.


We are committed to providing superior value and service to our customers.


We demonstrate our good corporate citizenship in the communities in which we do business.