Rolex watches embody the qualities precision, durability, and innovation—qualities that resonate deeply with the ethos of the 24 Hours of Le Mans and Lee Michaels Fine Jewelry. As the Official Timepiece of this legendary endurance race since 2001, Rolex's commitment to excellence mirrors the unyielding spirit of Le Mans, where machines and drivers are pushed to their limits. Similarly, Lee Michaels Fine Jewelry, a family-owned business since 1978 and an Official Rolex Jeweler since 1983, embodies these same values of reliability and innovation in their mission to provide an extraordinary experience.

Created in 1923, the 24 Hours of Le Mans is the oldest and one of the most prestigious car races in the world. A stern test of the reliability of the machines as well as the physical and mental stamina of the drivers, Le Mans attracts some of the greatest names in motor sport. On the 8.4-mile (13.6 kilometers) Circuit de la Sarthe in northwest France, some 62 cars, each with teams of three drivers, race against each other, divided into two Prototype and one GT Class. The winning team is the one which covers the greatest distance in 24 hours, some 3,293 miles (5,300 kilometers). Rolex has been the Official Timepiece of the race since 2001.

Since its inaugural edition, the mythical event has been an ideal testing ground for the many advances in motor sport technologies. The trialing of a new road surface in 1922 (still viable today), improvements to safety, engines and aerodynamics, as well as, since 2022, the requirement for all cars to run on 100 percent renewable biofuel, are among the notable developments marking a century of progress supported by this legendary endurance race. New automotive manufacturers contesting the top class in 2024 include Alpine, BMW and Lamborghini, emphasizing the importance and relevance of the event for the car industry.

Tom Kristensen has well and truly earned his nickname. The most successful driver in the legendary race’s history, he won it a record nine times, starting with his debut in 1997. A Rolex Testimonee since 2010, the Danish racing driver was FIA World Endurance champion in 2013. “You carry a win at Le Mans with you forever. I feel proud and humble reflecting on the race’s legacy and Rolex’s involvement with motor sport. Together they are the perfect combination; both striving for excellence through persistence, technical innovation and human endeavor.”

The winners of the top class of the 24 Hours of Le Mans receive an Oyster Perpetual Cosmograph Daytona, specially engraved for the occasion. A legendary watch whose characteristic design has become iconic, the Cosmograph Daytona is emblematic of Rolex’s expertise. Equipped with a movement entirely designed and produced by the Rolex manufacture, it stands out by virtue of its chronometric precision as well as its unfailing reliability.

The Rolex Cosmograph Daytona collection stands out by virtue of its chronometric precision as well as its unfailing reliability. Let our Rolex-trained teams in Baton Rouge, LA; Lafayette, LA; New Orleans, LA; Jackson, MS; San Antonio, TX; and Albuquerque, NM introduce you to the extraordinary world of the Rolex Cosmograph Daytona—an icon in the world of watchmaking.